Creative Brief
Using a research-driven approach, I designed a brand based on a need I identified through in-depth research, starting only with a geographic location and a type of industry. All design decisions were rooted in research, and are strategically aligned with my audience and location.
Concept Statement
I'll be designing Arbor Alert. Arbor Alert is an affordable & trustworthy security company that protects & monitors national parks and wildlife. Main headquarters is located in Buenos Aires, Argentina. This brand's main purpose is to combat the large amount of illegal deforestation in Argentina.
The Problem we solve
We help keep national parks in Argentina from being illegally destroyed.
Our Mission
To provide protection & security to Argentina’s national parks & forests.
Brand Uniqueness
Better equipment, cameras, works with the government and other world wide organizations.
Brand Offerings
Environmental security systems, guards, security equipment, uniforms.
Audience
Armando
Age 31
Location: Buenos Aires, Argentina
Occupation: Park Ranger
Relationship Status: Single
Short Bio Description: A park ranger for Campos del Tuyú National Park. Gives tours and history lessons to park attendees.
Favorite Brands: Signia, Topper Sports, Jet Smart
Wants & Needs: Wants the guests to feel safe, wants to protect the park.
Frustrations / Pain Points: Lack of park security
Brand Influencers: Friends, Cultural, Adventure, Learning, Credibility
Personality: Extrovert, Creative, Loyal, Active
Laura
Age 29
Location: San Juan, Argentina
Occupation: Wild Life Preserver
Relationship Status: Single
Short Bio Description: An environmentalist that works on multiple Eco-friendly projects. Focuses mainly on the wildlife of Argentina.
Favorite Brands: World Wildlife Fund, National Geographic, Pet Smart
Wants & Needs: Wants better wildlife protection.
Frustrations / Pain Points: Deforestation of Argentina’s forests.
Brand Influencers: Friends, Cultural, Adventure, Learning, Credibility, Family
Personality: Extrovert, Creative, Loyal, Passive
Omar
Age 46
Location: Santa Cruz, Argentina
Occupation: Environmental Government Official
Relationship Status: Married
Short Bio Description: An Argentinean governmental official part of the environmental branch. His main job is to keep up with any current issues concerning the environment. He also funds any potential environmental projects.
Favorite Brands : La Cornue, Marchesi Antinori Wine, Rolex Watch
Wants & Needs: Wants to reduce the amount of environmental damage.
Frustrations / Pain Points: It is becoming more difficult to undo any environmental damage.
Brand Influencers: Friends, Learning, Networking, Credibility, Family
Personality: Extrovert, Analytical, Fickle, Active
Felipe
Age 39
Location: Buenos Aires, Argentina
Occupation: Local Police Chief
Relationship Status: Married
Short Bio Description: The police chief of Buenos Aires. He works hard to prevent any illegal activities and is willing to work with the local community.
Favorite Brands: MercadoLibre, Adidas, ESPN
Wants & Needs: Wants the community to feel safe.
Frustrations / Pain Points: National Parks are getting illegally destroyed
Brand Influencers: Friends, Cultural, Networking, Credibility, Family, Newspaper
Personality: Extrovert, Analytical, Loyal, Passive
Lidia
Age 24
Location: Buenos Aires, Argentina
Occupation: Nature Researcher
Relationship Status: Married
Short Bio Description: A nature researcher from Buenos Aires, but likes to travel to other provinces to learn more about the wildlife, plant life, and ecosystems all over Argentina.
Favorite Brands: Chocolate Aguila, Soifer Buenos Aires,
Wants & Needs: Wants to learn more about Argentinean nature
Frustrations / Pain Points: National Parks are getting illegally destroyed
Brand Influencers: Friends, Cultural, Adventure, Learning, Networking, Credibility, Social Media
Personality: Introvert, Analytical, Loyal, Active
Competitors
The main competition mainly consist of other world wide organizations that focus on protecting the environment and creating projects to restore any lost ecosystems.
Competitor Logos
Process Work
Final Product
